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Who we help.

We work for CEOs, entrepreneurs, and organizational leaders ready to create A Game Worth Playing and inspire their teams to a new level of purpose, passion, and performance. If you found your way to this site, chances are you were referred here by someone you trust. Over 95% of our CEO's come to us through referral.


You may be at the top of your game and looking for what's next to propel you and your people to a new level, a greater challenge, a richer life balance. Or your team may be in trouble, with precious little time to move to a higher level of performance.


Our ideal clients are CEOs and leaders at a crucial point in their organizations' growth and development. Leaders ready to move to a higher level of purpose and passion in their work, eager to unleash their people into a whole new possibility, a sustainable game worth playing. A description of seven situations we identify as crucial points provide an opportune time to engage in a robust new conversation.


You're in a good place; things are smooth, stable, and a bit too predictable. It's time to raise the bar and inject a new level of excitement and growth into the company. You're ready to expand your vision and to challenge and engage your people in a way they've never been engaged before.


You've hit a plateau Laura wall, and you're just not growing, or worse. As a CEO, you recognize it's time to step back, take stock of your situation, and move yourself to a new level of thinking before expecting your organization to follow.


You're a new CEO, and you need to shift the culture rapidly. You know you need a new direction, but the enterprise you've taken over is still a reflection of the previous leadership. You want to move quickly to redirect the group's focus at every level and infuse the organization with fresh energy and passion. You know that you only have five earning quarters to get this right.


You are an entrepreneur, and you want to survive the investment phase and become a credible leader. Among the majority of VCs and investors, it is a foregone conclusion that founders are history. As soon as there's a real board of directors, the search will begin for a professional manager. Don't let that happen to you or your company. Hire professional managers, but there can only be one leader who can bring your vision to life. Make sure it's you! 


You're in a merger or acquisition and need to reorient both groups to a new reality. And you need to do it fast to reap all the potential benefits from this strategy. According to the New York Board of Trade, 90% of all mergers and acquisitions failed to deliver the desired results. You intend to do much better.


You're growing fast, and you want to build a sustainable enterprise from the very beginning. Bringing the right people on board for the right reasons and then having them hit the ground running is crucial to the company's mission. A growing organization must keep the passion that created it. New employees that are clear, aligned, and engaged in the vision is a competitive advantage.


You need to downsize or have already downsized the organization. You know you need to immediately realign and rally your team behind a new vision of the future.


These seven situations all share the need to rapidly realign and engage the culture in a new, sustainable direction. And do it fast enough to make a difference.


Since 1992, CEO2 has been helping leaders throughout the United States, Europe, the Middle East, and Japan rapidly transform their organizations to create the kind of companies they've always wanted, with the people they already have. The key to our work is the speed at which we engage your people in fulfilling your new vision of the future. Whether you have a game plan is not critical. We will help you with that. Being open to a new approach is.

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